The Kindness conversation all started back in 2017 when our Marketing team discovered that the Blake Family has donated over a million pounds of food/produce to food bank non-profits. This information opened our eyes to the opportunity and power a family owned company has to make a real difference within its community and we wanted to take this philanthropy to the hard cider branch of our company.
The Kinder Cider Series was born from an idea to produce impactful ciders that support meaningful causes and their issues. We wanted to stray from the traditional approach of rotating products, where the seasons determine the offering. In contrast to this, our team unanimously decided that there are specific causes that we wanted to use our voice, platform, and liquid to speak up about.
Our team decided to focus on equality, helping the homeless and supporting urban farming initiatives. We’ve partnered with the LGBTQ National Hotline, the Empowerment Plan, and Keep Growing Detroit helping people across the country.
Through the Kinder Cider Series, we’ve donated over $65,000 to our nonprofit partners. Our work to make real impact has only just begun, we are motivated daily by the feedback our customers give us, hand-written letters of love and support have reminded us why this series exists. Thank you to our followers for your support along the way, we look forward to continuing open conversations on how to make a difference within our community.